Woland has come to Moscow in order to introduce Bezdomny to the Master, and, somehwere along the line, reunite Pilate and Yeshua. His theatrical performance is partially a display of power, but more likely an opportunity for Bulgakov to point out the capitalistic instincts of Soviet citizens (having them clamor for money, expensive clothes, etc.). The satire is slightly more insightful than it initially appears to be; the fact that Soviet citizens are still desperate for material wealth indicates either the populace's (or humanity's) inherent greed, or the Communist regime's inability to adequately provide for its citizens.